Influencer Projects
Influencers...
...my gateway drug.
Event & Production Set Design
Influencer Management
Social Strategy
Project Management
Client /
@ashleyofficial, FKQ Advertising
When I began at Ashley, part of my role was to design influencer spaces, manage their deliveries then travel to their home to set up those spaces. Through these projects, I fell in love with what influencer content could do for a brand. My collective experience includes sourcing all levels of influencers, negotiating contracts, designing influencer spaces, managing influencer and furniture delivery timelines, content creation, content strategy and ideation, content collection and sorting, and campaign tracking after content launch.
Mega-Influenced for mega results.
When working with Mega influencers, it was about leveraging every tool in the company's arsenal to ensure a return on investment. The best approach was a full scale sweepstakes across all digital channels for lead generation. These large scale projects would entail room/ full house of product and travel to set up, content capture by a local photographer, and video capture by myself or in house production team. The content captured would then be churned out and fitted for all channels.
'Tis the Season for custom content
Every year for each season, came a fresh influencer campaign. Influencers were in constant use at Ashley. We would have one off projects, mega influencer projects and seasonal content in constant motion.
Leveraging their following for a cause.
One of my main goals in my role as Organic Social Media Manager at Ashley was to provide better support for our philanthropic efforts. I was able to utilize influencers to push important community driven charity work. I was also able to entice influencers efforts that were a bit out of our price range to work with us because of what we wanted to do for communities.